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IBEXA PRESENTS · BY INVITATION

Shaping the Next Era of Marketing

Thursday 19 November 2026 · 09:30–16:45 · TODA, Souk Madinat Jumeirah, Dubai

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Invitation only. Limited seats for senior leaders.

27 days · 15 hrs · 30 min to doors open

Agents have started work. Who gives them their orders?

They draft. They plan. They act.

Soon they will speak to your customers, in your brand’s voice, at a scale no team can match.

The brands that lead the next era will be the ones that decide, now, what their agents should do, and what they never should.

That conversation deserves a proper majlis.

  • 1 day
  • 4 live experiences
  • 7+ hours, doors to close

THE SHOW

One day. Four ways in.

A morning and afternoon of ideas you can act on, from leaders who are already doing it.

  1. Keynotes

    Leaders and thought leaders on where marketing goes next, and what it asks of the business.

  2. Panel discussions

    Industry leaders from across the region compare notes on stage. No scripts, real answers.

  3. Agents at work, live

    Watch agents take on real marketing tasks in front of you. Not a video. Not a promise.

  4. The majlis

    Long coffee breaks, a networking lunch and a closing reception. Time for the conversations that matter.

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Programme details announced closer to the day.

ON STAGE

Opening the day

Bertrand Maugain

Chief Executive Officer, Ibexa

Opens the day

Your hosts

  • Arwa Cherif

    VP Middle East, Ibexa

    Opens and closes the day, with a keynote

  • Karim Cheaib

    Head of Strategic Growth Middle East, Ibexa

More speakers to be announced.

Industry leaders and thought leaders from across the region.

Request your seat to hear first when the line-up is announced.

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IN THE ROOM

A room of peers. By invitation.

Senior leaders of retail, e-commerce and consumer brands across the UAE and the Gulf. The people who decide where their brand goes next.

  • Chief Executive Officers
  • Chief Marketing Officers
  • Chief Digital Officers
  • Chief Commercial Officers
  • Heads of E-commerce
  • Heads of Digital & Customer Experience

No sales pitches at your table. Just the people you would want there.

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Each seat request is reviewed to keep the room senior.

THE MAJLIS

A day full of experiences.

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Lunch and refreshments are on us. Tell us about any dietary needs when you request your seat.

THE DAY

Thursday 19 November, hour by hour

Times and titles may shift as the programme is finalised.

Add your seat to the day

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  1. Doors open. Arabic coffee, dates and registration.

  2. Welcome: Arwa Cherif, VP Middle East, Ibexa

  3. Opening keynote: Every marketer turns agentic

  4. Industry keynote: Two years to agentic. What Dubai’s push means for business

  5. Leaders’ panel: One customer, many brands, many markets. Can agents hold it together?

  6. Coffee in the majlis

  7. Agents at work: the live demonstration

  8. Customer conversation

  9. Networking lunch

  10. Keynote with Arwa Cherif: From CMS to insight. How agents turn your data into decisions

  11. Guest keynote: When customers send their own agents

  12. Fireside chat

  13. Keynote: Building your agent swarm. Real use cases, and what it does for company performance

  14. Closing remarks: Arwa Cherif

  15. Networking reception

  16. Close

THE VENUE

TODA, at the heart of Madinat Jumeirah

The Theatre of Digital Art: Dubai’s immersive stage, where walls become screens. A fitting place to meet the next era.

Theatre of Digital Art (TODA), Souk Madinat Jumeirah, Madinat Jumeirah, Dubai, UAE

  • Parking is free for guests.
  • Sessions in English

Arriving early? Doors and coffee open at 09:30.

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Is there a cost to attend?

No. The Agentic Majlis Show is a complimentary, invitation-only event hosted by Ibexa.

Who can attend?

Senior leaders of retail, e-commerce and consumer brands. Seats are limited, and each request is reviewed.

How do I know my seat is confirmed?

Our team will be in touch to confirm your seat, and a calendar invitation follows.

Can I bring a colleague?

Yes, please ask them to request their own seat. Each seat is confirmed individually.

Can I join for part of the day?

Yes, though the best conversations happen over lunch and the reception.

I have dietary needs.

Tell us in the form. Our chefs will take care of you.

Will there be photography?

Yes, a photographer and videographer will capture the day. Let our team know on arrival if you’d prefer not to appear.

Is parking available?

Yes. Parking at Madinat Jumeirah is free for guests.

What if I can no longer attend?

Let us know as early as you can by replying to your confirmation email, so we can offer your seat to someone else.

Who do I contact?

CONTACT_EMAIL_TBC

YOUR SEAT

Take your place in the majlis.

Seats are limited and held for senior leaders. Request yours, and our team will be in touch to confirm your seat.

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Complimentary · By invitation · Thursday 19 November 2026

Seat requests close on 6 November 2026.